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Who watches the watchers? Now Val Morgan rolls out facial recognition


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Facial recognition is coming to a shopping centre near you. It might already be at your local petrol station.

Val Morgan has already rolled out the technology across 20 petrol pump sites in Australia and will have up to 30 shopping centres signed up next year, with a dozen in play by the end of March.

UK company, Amscreen, made the national and international press earlier this month when its own facial recognition technology was described by the chief executive as something like Minority Report. That got the papers into a froth about privacy and Big Brother.

Val Morgan Outdoor managing director Anthony Deeble is aware of the need not to cite dystopian sci-fi flicks and retina scanning, because there will “be no recording of individual details whatsoever”.

The system uses Intel’s technology overlaid on Val Morgan’s new back-end, which will allow programmatic advertising. It allows the company…

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Author:General Maddox

Real News Australia was founded in 2012 and is Australia's leading alternative news site featuring; open source journalism, current news articles that actually matter, opinionated editorials, shared news items from Australia and around the world, documentary films & video clips. We are dedicated to talking about real issues, health news, world events, political events and deciphering the main stream media garbage in order to break the cycle of propaganda. Remember: "Journalism is printing what someone else does not want printed. Everything else is public relations." - George Orwell. Please share anything you feel is worth sharing and subscribe to our emails. This operation is run on a shoestring budget so any contributions are well received.

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One Comment on “Who watches the watchers? Now Val Morgan rolls out facial recognition”

  1. November 23, 2013 at 12:42 pm #

    Reblogged this on conspiracyoz.

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