Facial recognition is coming to a shopping centre near you. It might already be at your local petrol station.
Val Morgan has already rolled out the technology across 20 petrol pump sites in Australia and will have up to 30 shopping centres signed up next year, with a dozen in play by the end of March.
UK company, Amscreen, made the national and international press earlier this month when its own facial recognition technology was described by the chief executive as something like Minority Report. That got the papers into a froth about privacy and Big Brother.
Val Morgan Outdoor managing director Anthony Deeble is aware of the need not to cite dystopian sci-fi flicks and retina scanning, because there will “be no recording of individual details whatsoever”.
The system uses Intel’s technology overlaid on Val Morgan’s new back-end, which will allow programmatic advertising. It allows the company…
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