Controversial tracking technology will be deployed in Brisbane’s CBD under a plan to snoop on visitors’ movements throughout the Queen Street Mall and South Bank.
The technology, from UK-based company Path Intelligence, intercepts mobile phone signals to track each person as they move around the area.
But while the company insists it doesn’t collect private data and all information is anonymous, a privacy expert has warned it is “basically spying” and could breach Australian law.
A spokeswoman for Brisbane Marketing, a subsidiary of the Brisbane City Council, said the tracking technology would give insight into visitor movements while maintaining privacy.
“Path Intelligence anonymously monitors the signals from passing mobile devices to measure pedestrian traffic flow,” she said. “The aim is to gain feedback to improve the logistical management of the precinct through improved pedestrian flows, security placement, cleaning and delivery zones. It will also assist in planning future growth…
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