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‘The Conversation’ heats up as Spin Doctors promote water fluoridation


Edward Bernays the “Father of Public Relations” helped con Americans into accepting water fluoridation.


By General Maddox
On March 11,2013 an article published by http://www.theconversation.com again saw public perception management go into over drive in one of the most pro-fluoride articles to date.

The article in question can be read here. But before you do, we must first take a quick journey in order to read between the lines.

Meet Edward Louis Bernays. Otherwise known as the father of modern public relations. He literally wrote the book on propaganda.
See this excerpt from Wikipedia:

Edward Louis Bernays (November 22, 1891 – March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as “the father of public relations”. He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the ‘herd instinct’ that Trotter had described.

Among many other influential attributes on his resume such as making it socially acceptable and popular for women to smoke in public, Bernays helped the Aluminum Company of America (Alcoa) and other special interest groups to convince the American public that water fluoridation was safe and beneficial to human health. This was achieved by using the American Dental Association in a highly successful media campaign.

To put it bluntly, through Bernays, the aluminium mining industry in America was able to solve the multi-million dollar problem of finding the perfect way to get rid of their toxic waste. What’s more outrageous is that not only would they not have to pay for its safe disposal, but that they would actually earn extra revenue by selling it as a product.

Again by bringing on board a well known body such as the American Dental Association, Bernays’ use of impressive media campaigns and public perception management achieved their goal.

It would seem his work was recognised the world over. To this day those studying public relations know all too well whom Edward Bernays is (among others in the field). His work is taught to thousands in university classrooms across the globe.

Now let us get to the article in question. The title is an absolute corker. ‘Stopping Fluoridation Imperils Queenslanders Dental Health’. The author knows all too well that the average citizens perception of fluoride is not that of a toxic waste bi-product but more a clean, pharmaceutical grade, safe chemical tended to by men in white lab coats and declaring that not having it implies we’re doomed to have the teeth of a homeless bum.

When viewing the page most people probably won’t pay much attention to the left hand column. You should! There’s a lovely little disclosure statement that reads: John Spencer (the author) is the recipient of a research grant from Queensland Health establishing a baseline in child oral health to evaluate changes after the implementation of the Queensland Fluoridation Act 2008. Fair enough you might say. However, taking on board what we now know about P.R. you could actually see what this is really saying. It should really say this: John Spencer just got a big fat cheque from the Queensland Government and the promise of more big fat cheques as long as he says good things about how the Queensland Government has spent millions on water fluoridation and should continue to do so.

The first paragraph itself is envious of the work of Bernays.

There are even indications that some local government councils have moved with remarkable haste to decide to cease water fluoridation at the behest of a vocal, small minority of anti-fluoridationists.

Moved with remarkable haste? Or…acted decisively?
At the behest of a vocal, small minority of anti-fluoridationists? Or…after being provided hard scientific proof of its fraudulence by a group whose numbers are growing rapidly and joined by professionals, scientists and doctors worldwide.

Anti-fluoridationists… We have now been labelled.

The next paragraph goes on to paint a picture of our local government councils (who have thankfully opted out of poisoning their communities) not doing their homework and making a decision that will have grave consequences. When in fact they have chosen to go against the corporate mouth-pieces and industry funded lobby groups and listen to people, professionals, scientists and doctors who are dedicating their own time for the welfare of us all.

Continuing on to the next two paragraphs we’re told that dental decay is so ubiquitous in Australia and that the ideal solution is one that helps the whole population (Yes! Even those of us who take care of our teeth and don’t need it). This next bit is priceless… It then says, Measures that reach very large numbers of people but require little or no individual effort are best. That’s right, this author believes we’re so incapable of looking after our own teeth that the nanny state should do it for us. Oh how lovely.

The last piece of outright propaganda is the icing on the cake. I thought it worthy of being pasted here for dissemination:

Water fluoridation for the prevention of dental caries is an excellent example of such a public health measure. It’s been described as one of the ten great public health measures of the 20th century and is one of only a handful of health promotion measures in Australia that’s cost saving.

Edward would be so proud.

So dumping toxic waste into our municipal drinking water supply is an excellent example of a public health measure? Measuring its decline perhaps. And then…it’s been described as one of the ten great public health measures of the 20th century and is one of only a handful of health promotion measures in Australia that’s cost saving.

And the award for Best Propaganda Piece goes to…(opens envelope)… (Pauses for effect)……John Spencer!

That statement of it being described as one of the ten great public health measures of the 20th century is a quote from the CDC website in the U.S. written by the CDC in flagrant self promotion. That would be like Qld Health saying the same thing.

As for it being cost saving. Well that’s a flat out lie. Here’s an excerpt from a blog by a fellow activist Werner Schmidlin.

When Premier Bligh announced forced fluoridation on the 5th Dec 2007, she said it would cost $35 million to fluoridate Qld. It is recorded in Hansard on the 12 Feb 2008 that Premier Bligh again confirmed that it would cost $35 million dollars to fluoridate Qld over 4 years.

Now we learn that the actual cost is at least $113 million dollars to date and this does not include SEQ Water or regional councils ongoing operating costs. It would also not include any repairs from flood damage as the govt was only ever going to re-imburse the capital costs of building fluoridation plants under the Fluoridation Assistance program.

In future please be wary of such blatant propaganda pieces touting the benefits of water fluoridation and condemning those who oppose it. Instead think for yourself and do your own research. A good place to start is http://www.fluoridealert.org.

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Categories: Australian-news, Health, Home

Author:General Maddox

Real News Australia was founded in 2012 and is Australia's leading alternative news site featuring; open source journalism, current news articles that actually matter, opinionated editorials, shared news items from Australia and around the world, documentary films & video clips. We are dedicated to talking about real issues, health news, world events, political events and deciphering the main stream media garbage in order to break the cycle of propaganda. Remember: "Journalism is printing what someone else does not want printed. Everything else is public relations." - George Orwell. Please share anything you feel is worth sharing and subscribe to our emails. This operation is run on a shoestring budget so any contributions are well received.

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13 Comments on “‘The Conversation’ heats up as Spin Doctors promote water fluoridation”

  1. March 26, 2013 at 12:57 am #

    A truly well written piece. Yes, do your own research. That is best. Start by watching this film: http://firewaterfilm.com/overview/then, move into these well researched links: http://firewaterfilm.com/research/ My favourite link? Try this: http://afamildura.wordpress.com/fluoridation-chemicals/

  2. March 26, 2013 at 12:59 am #

    Excellent article. Yes, think for yourself and do your own research. There are many great sites to work from. Start with this film: http://firewaterfilm.com/overview/ This research link: http://firewaterfilm.com/research/ And, my favourite – learn about the chemicals themselves: http://afamildura.wordpress.com/fluoridation-chemicals/

  3. March 26, 2013 at 1:21 am #

    Very well written general you have hit the nail on the head & this is the new media.

  4. March 26, 2013 at 6:38 am #

    Another great article General. I had not read the Spencer article until reading your piece, and as I was reading through it, I could not stop myself from laughing….then I realised he was being serious in his article.
    Here is something I found that I thought I should share, its a link to Colgate’s website on water fluoridation –
    http://www.colgate.com.au/app/CP/AU/OC/Information/Articles/Oral-and-Dental-Health-Basics/Checkups-and-Dental-Procedures/Fluoride/article/Bottled-Water-and-Fluoride.cvsp
    It basically says if you drink bottled water you may not be ingesting enough fluoride and you should even go the the length of contacting the bottled water company to ask for the level of fluoride if it does not say on the label, so you can ensure you are getting enough, for your health of course…..

    • March 26, 2013 at 6:52 am #

      Corporate spin doctors at work there Major.

  5. March 26, 2013 at 7:30 am #

    Dennis Stevenson, a former Parliamentarian and Member of the ACT Legislative Assembly ‘Fluoridation Inquiry’ (1989-91). The majority of inquiry members would not report the scientific, medical, dental and court evidence received in worldwide submissions proving that fluoridation causes disease, deaths, tooth decay and is useless and environmentally destructive. Dennis put this evidence in a 177 page Dissenting Report, part of this major government report, but longer than the 131 page section which attempted to suppress the evidence.

    For over 100 years, science and medicine have understood the poisonous nature of fluoride. In the 1930’s and 40’s, giant US companies, e.g. ALCOA, were sued for millions of dollars due to toxic fluoride waste escaping from factory smokestacks killing crops and livestock. ALCOA’s owners (Mellon) figured that if people could be persuaded fluoride isn’t poisonous but is good for teeth, profits could be protected. So, to introduce water fluoridation, they hired the brilliant ‘father of propaganda’ Edward L. Bernays. Joined later by other fluoride polluting industries (e.g. nuclear) and the multi-billion dollar sugar, toothpaste, confectionary and soft drink industries, they became strong financial supporters of dental associations that promoted fluoridation. One such support group, the Dental Health Education & Research Foundation (DHERF) was founded in Australia in 1962. Its Governors, Members and donors comprised key representatives from Coca-Cola, CSR, Kelloggs, Colgate-Palmolive, Wrigleys, Arnotts, Scanlens, Cadbury Schweppes, etc. 
The following 12 points require no expertise in fluoride toxicity, just common sense:….
    http://www.americanchronicle.com/articles/33574

  6. March 26, 2013 at 7:30 am #

    “EPA has more than enough evidence to shut down fluoridation right now.” (Dr. Robert Carton)
     “Fluoridation,” says former EPA senior scientist Robert J. Carton, PhD, “presents unacceptable risks to public health, and the government cannot prove its claims of safety. When this man talks of fluoridation dangers, it is time to listen. I am pleased to present the following exclusive interview, in edited form, with this outspoken EPA dissenter.
    Dr. Carton has considerable experience as a risk assessment manager for the US Environmental Protection Agency, investigating asbestos, arsenic, hexachlorobenzene, hexachlorobutadiene, and, of course, cancer incidence. Then, for ten years, Dr. Carton was with the U.S. Army Medical Research and Materiel Command, Fort Detrick, Maryland. He was Chief of Environmental Compliance, responsible for environmental compliance of the Army’s medical research with the National Environmental Policy Act. He also managed the preparation of environmental assessments of biological and chemical defense laboratories throughout the U.S.. Diametrically opposite of the raving, fictional general in Dr. Strangelove, Bob Carton is the real deal: he has a B.A. in Chemistry, an M.S. in Environmental Science, and a Ph.D. in Environmental Science from Rutgers University.  http://www.doctoryourself.com/carton.html
    Dr. Carton in Fluoridegate – Fluoridegate  – The Film – http://youtu.be/zpw5fGt4UvI

  7. Sonja
    March 26, 2013 at 8:51 am #

    Brilliant article, General!

    Regarding the assertion, “It’s been described as one of the ten great public health measures of the 20th century …” here’s what Professor Paul Connett, PhD, reveals about that infamous quote:

    You can’t trust the CDC on water fluoridation

    Hardly a day goes by without someone – a journalist, an editor, a health official – somewhere in the world citing the fact that the CDC has declared that “fluoridation is one of the top 10 public health achievements of the Twentieth Century” without checking the review article on which that statement was based (CDC, 1999). Were they to do so they would be shocked to find:
    a) the report, like every article in the Morbidity and Mortality Weekly Report (MMWR), an in-house journal of the CDC, it was not externally peer-reviewed.
    b) the report was written by just two members of the oral Health Division of the CDC, Scott Tomar (a dentist who had not published anything on fluoridation before) and Susan Griffin (an economist).
    c) the evidence cited for the safety of fluoridation was a review already six years out of date (NRC, 1993).
    d) the evidence cited for effectiveness is easily rejected based on WHO figures available online. See http://www.fluoridealert.org/health/teeth/caries/who-dmft.aspx

    A full critique of the CDC (1999) review can be found at http://www.fluoridealert.org/cdc.htm

    But it is even worse than this. The only CDC employees who make statements on water fluoridation are members of this same Oral Health Division – that is 30 people out of the 14000 employees at this huge federal agency. Most of these 30 people, like Tomar and Griffin, have little or no training in toxicology or specialized areas of medicine. Their qualifications are largely dental and their mission is to promote fluoridation with a zealotry second only to the American Dental Association (ADA). Sadly, most members of the public, the media and the medical community are blissfully unaware of this and take their words on fluoridation as gospel.

    Sadly, one simply cannot trust the CDC on either the safety or effectiveness of water fluoridation.

    Paul Connett, PhD, is co-author of “the Case Against Fluoride” and director of the Fluoride Action Network, http://www.FluorideAlert.org

  8. March 26, 2013 at 10:30 am #

    I was just thinking General, you put the puppets in mainstream Australian media to shame – we the people, thank you for your Journalistic Integrity in publishing the truth – what a pity none of them in mainstream media have a grain of it.
    Thank you General Maddox.

    • March 26, 2013 at 10:32 am #

      Thanks Di. I can no longer stay silent and sit on the sidelines.
      Just trying to do my bit.

  9. March 26, 2013 at 12:57 pm #

    THE DISGRACE OF THE PUPPETS IN MAINSTREAM CORPORATE CONTROLLED MEDIA – it’s not a matter of ‘keeping the bastards honest’ it’s about ‘making the bastards honest in the first place’.

    Dear All,
    Look at this response from the ABC News – he may well have a second job as a spokesman for the ADA. As I have always said ‘Australian media should be absolutely ashamed’ – simply disgraceful.
    Kindly, Di

    ———- Forwarded message ———-
    From: Adam Doyle
    Date: 26 March 2013 11:45
    Subject: RE: Email to the ABC of 28 February 2013 (ABC reference C16282-13)
    To: “dianedraytonbuckland@gmail.com”

    Dear Ms Drayton Buckland,

    Thank you for your email of 28 February 2013.

    The ADA recommend fluoridation of water – and the weight of scientific expertise on the impact of fluoridation on teeth is assembled here:-
    http://www.ada.org.au/OralHealth/FLN/fluoridation.aspx

    You mention that the results of the Townsville fluoridation study are “muddying the waters”, but there’s no direct link between the health afflictions mentioned in the Townsville area and fluoridation.

    The Federal Government announcement you have linked to does not refer to a “dental crisis”, rather it appears to address issues of access and availability for the young and elderly.
    Yours sincerely,
    Adam Doyle

    ABC News

    From: audience.liaison@abc.net.au [mailto:audience.liaison@abc.net.au]
    Sent: Tuesday, 26 March 2013 12:49 AM
    To: Adam Doyle
    Subject: 25 DAY ALERT: Response due to Audience Contact C16282-13: Diane Drayton Buckland

    Audience contact C16282-13 from Diane Drayton Buckland was received at the ABC 25 days ago and a response is yet to be provided.

    Please finalise this contact as soon as possible.

    The ACSRS contact record is at: C16282-13

    Summary of contact:
    Complaint about the report on fluoride – it is a pollutant.

    Primary issue:
    I16303-13 Complaint re Factual inaccuracy: Factual inaccuracy

    Regarding:

    ABC1 ‘7.30 on Television
    Editorial complaint?
    Yes

    Audience member’s comments:

    There is not enough room here for my complaint, but your presentation is the typical of the disrespectful way that you the media refer to people objecting to the hazardous waste pollutant poisoning of our drinking water supplies and hence our food chain in saying Queenslanders ‘fear’ fluoride – you need to tell the full truth which many of us have tried to get you to do for years. The crux of the matter is the lies surrounding Townsville and the claimed 60% reduction in caries is just that ABSOLUTE LIES AND MUDDYING/MANIPULATING STATISTICS – SEE THE POPULATION DIFFERENCE AS PER GLEN WALKER – absolute fraud on the statistics of the pro-fluoridationists. If you give me an email address I will send you more information on this absolute fraud of Townsville – also the fluoridation fraud entirely as Australia wide is in dental crisis after decades of fluoridation and see this bit on Tasmania, first fluoridated Beaconsfield in 1953 and also a high saturation rate of this pollutant known as fluoridation:- Comment: What a disgrace this Fluoridation Fraud. (Fluoride aka hazardous waste pollutants from phosphate fertilizer industries.) Dental Crisis despite decades of Water fluoridation/pollution. The only answer EVER was to provide access to affordable dental health care services for all the population not the disposal of hazardous waste pollutants into our drinking water and hence also contaminating our food chain. Tasmania longest fluoridated/polluted State of Australia – first fluoride polluted in 1953 worst dental health and in crisis high saturation rate of fluoridation (hazardous waste pollutants) – Australia is in dental crisis despite this widespread heavy percentage fluoridation saturation Australia wide for decades – End the Fluoridation Fraud now and ban water fluoridation urgently, irrevocably and for all time :- DDB 27th February, 2013 Tasmania will receive an extra $12 million from the Federal Government to reduce public dental waiting lists. The Federal Health Minister, Tanya Plibersek, visited Devonport yesterday to announce the funding. Ms Plibersek says the money will allow an extra 12,000 patients to get free or low-cost dental care over the next two and a half years. She says it is on top of a $70 million national children’s dental scheme which starts next year. “From January next year, 89,000 Tasmanian children will find it as easy to go to the dentist as it now is to go to a GP,” she said. “They’ll be able to go to their dentist for that basic prevention, fluoride, all of the stuff that keeps teeth healthy instead of waiting until they’ve got a problem.” Tasmanian Liberal Senator David Bushby says the announcement was funded by axing the Commonwealth Dental Health Program proposed in 2008. The Health Minister’s visit to marginal seats in the north and north-west came on the same day as a visit by Shadow Treasurer Joe Hockey. Mr Hockey toured Launceston, Smithton and Devonport. http://www.abc.net.au/news/2013-02-27/extra-dental-dollars-to-reduce-waiting-lists/4542450?section=tas
    End the Fluoridation Fraud now and ban water fluoridation urgently, irrevocably and for all time.
    Diane Drayton Buckland Independent Researcher Fluoride Information Australia http://fluorideinformationaustralia.wordpress.com/posts/ Water Fluoridation Pollution Must End > Download Report from here: http://fluorideinformationaustralia.wordpress.com/fia-report-archives/ Fluoridegate – The Film http://youtu.be/zpw5fGt4UvI Recommended Links: http://afamildura.wordpress.com/2013/01/15/foley-smears-connett-then-wimps-out-of-debate/ http://aswla.wordpress.com/posts/
    http://firewaterfilm.com/ http://firewaterfilm.com/2013/01/13/welcome-to-the-revamped-fire-water-website/
    ADA Says Fluoridated Tap Water is Not Safe for Babies! http://www.youtube.com/watch?v=Am-8uEBRWnM
    BUY DVD and BLURAY http://thegreatculling.bigcartel.com/

  10. gusgrunt
    March 26, 2013 at 6:51 pm #

    One of the spin doctors mentioned in this article, apart from the Jew, Edward Bernays, was our own Aussie grown John Spencer.
    John Spencer, God bless his wallet, is classified as a ‘Emeritus Professor’ and that sounds very impressive but all it means is that Johnny boy is retired and is merely the former holder of an office of……. Professor.
    So… we must assume that ole quickstep Johnny has retired and sought the comfort of some corporate entity that have their grubby hands into the wealth pot of putting poisons in our water…. I just cannot see it any other way considering all the massive scientific evidence available substantiating that Fluoride is a poison to ‘all living organisms’ one must wonder at the agenda of our retired Professor.
    Considering that ‘old quickstep’ has been very well educated in the skill of sourcing information one must, again, ponder at his agenda.

    Then we have the Jew Bernays who was a nephew of the Jew Freud who spent most of his time psychoanalyzing his fellow brethren and applying his findings to the poor old wretched Mob!…. us!
    Considering that Jews owned most of the media it was an open misere that Bernay would get his message across.
    It worked!….. and is still working unless we start to think for ourselves……. Gus

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